Open to consulting, fractional & co-founder roles · Wilmington, North Carolina
Enterprise delivery discipline.
Startup speed and economics.
For 30 years I've turned emerging technology into products people actually use. Today I run teams of AI agents to build complete, working software — properly tested, properly documented — for companies that could never afford that kind of care before.
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How I can help
Find the version of working together that fits where you are.
You have an idea and need to see it real
I take "I’ve been describing this for months" and turn it into a working prototype you can put in front of users — fast, and complete enough to actually test.
You bought a platform and it doesn’t fit
Salesforce, Guesty, whatever it is — I build the gap-filling tools that make software you already own work the way your business actually runs.
You need senior judgment, not a full-time exec
Fractional CTO / head of product. The scoping, trade-offs, and hard calls that come from 30 years of shipping — at whatever level of involvement you actually need, without committing to a full-time executive hire.
You’re building something and want a real partner
For the right people and the right idea, co-founder-level involvement — expertise and the hands to actually build it.
What this looks like in practice
Real products. Real client engagements.
My productsHelloAssist — AI voice receptionists for small business
Answers every call, books the appointment, and tells you what happened.
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HelloAssist — AI voice receptionists for small business
Answers every call, books the appointment, and tells you what happened.
Small businesses lose real money to calls nobody picks up. HelloAssist answers all of them — day, night, weekend — books the work straight into the calendar, and sends the owner a summary. In English or Spanish. Live today with paying customers.
Visit the site →PartnershipElevateBizPay — field-service payments and operations
Everything it takes to win the job and actually get paid for it.
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ElevateBizPay — field-service payments and operations
Everything it takes to win the job and actually get paid for it.
Landscapers, roofers and cleaners were running real businesses on paper, texts and memory. Now a job goes from first call to signed contract to payment without a spreadsheet in sight — from a phone, in the field. Built with a local business network so its members get tools usually priced for much bigger companies.
Visit the site →My productsMember & Main — the operating system for local business networks
One place to run a membership organization.
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Member & Main — the operating system for local business networks
One place to run a membership organization.
Chambers and business networks run on spreadsheets, email blasts and someone’s memory. This puts memberships, referrals, events and engagement together, so a small staff can keep up with the members they’re there to serve.
Visit the site →My productsShuttleWorks + EventureMap
A connected toolkit for events and destinations — built and run by me.
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ShuttleWorks + EventureMap
A connected toolkit for events and destinations — built and run by me.
ShuttleWorks moves people, with tracking guests can actually see instead of standing at a curb wondering. EventureMap engages them once they arrive — turning an event into something people play rather than just attend, and driving real foot traffic to local businesses. Both are mine, both are running, and what customers actually engage with decides what I build next.
My productsThe Checklister + Property Instructions
Making sure the right steps get done — and being able to prove it.
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The Checklister + Property Instructions
Making sure the right steps get done — and being able to prove it.
Two live, self-serve products aimed at the same everyday problem. One turns any multi-step process into a checklist that actually gets completed and signed. The other gives visitors the instructions they need on their phone, instead of calling you to ask.
ConsultingFilling the gaps in a platform they’d already bought
Custom tools that made off-the-shelf software fit how the business really runs.
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Filling the gaps in a platform they’d already bought
Custom tools that made off-the-shelf software fit how the business really runs.
A vacation-rental agency had the industry-standard platform and still had gaps their team papered over by hand every day. I built the tools that closed them. Nothing got ripped out — the software they were already paying for finally fit the way they actually work.
ConsultingA bespoke operations platform for Dissertation Editor
A system that runs an unusual business end to end.
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A bespoke operations platform for Dissertation Editor
A system that runs an unusual business end to end.
A business no off-the-shelf product fits: matching clients with a large network of specialists, then running every project through to done. The whole company works in it daily. Proof I can model something genuinely unusual and ship it to production.
Read the full case study →PartnershipNewkirklytics + Elevate
Technology that helps an underrepresented business community grow.
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Newkirklytics + Elevate
Technology that helps an underrepresented business community grow.
Making overlooked local economies visible and investable, so the businesses inside them can reach capital and opportunity they’ve been shut out of. I bring the technology to the mission, working alongside a bilingual business network here in Wilmington to keep it grounded in what real businesses on the ground actually need.
How I work
Build first. Find out what actually matters.
I start building in week one
No long discovery phase, no stack of wireframes to sign off on. I lean on patterns and tools I’ve already proven, so there’s something real in front of you almost immediately — and we react to the actual thing instead of a picture of it.
Working end to end beats pretty in pieces
I get the whole path running first, even when it’s rough. Ugly and working tells you more in a week than polished and theoretical tells you in a month — and it surfaces what actually matters before anyone has sunk weeks into a corner that turns out not to.
The rough version isn’t the deliverable
It’s the starting point. That same thing hardens into a system you can run the business on — iteratively, without throwing the first version away and starting over.
I test it the way a real person would use it
Every path someone could take through the software gets tried, again and again, until it genuinely holds up — not a demo that works once, on the happy path, while you’re watching.
You get the manual too
The same process writes the user guides — a different version for each kind of person who has to use it, with real pictures from the working system. The part almost everyone skips.
I make the calls a machine can’t
What to build, what to leave out, and what a shortcut will cost you a year from now. That’s 30 years of doing this, and it’s why the result still holds up once real people depend on it.
The old way was weeks of wireframes and a specification nobody enjoyed reading, then a build that discovered the real problems far too late. This way they show up in week one, while they're still cheap to fix — and what you end up with is properly tested and documented anyway.
Background
Four chapters. Same playbook.
Catch the wave early, turn it into products people buy — desktop and mobile, cloud and SaaS, now AI. With enough years inside healthcare and enterprise Salesforce to know what regulated, high-stakes delivery actually demands.
1991–2006
Early PC products & mobile applications
DataViz · Director, Product Group
Fifteen years shipping desktop software when the PC was the platform — then mobile apps for Palm, BlackBerry and Windows Mobile, back when smartphone software barely existed and every constraint was real.
2007–2012
Healthcare technology
IntegraMed · IT Leadership
Healthcare IT leadership — electronic medical records, systems integration across clinical and business platforms, and the first Salesforce work that would pull me into that ecosystem for the next decade. Regulated, high-stakes delivery where getting it wrong isn’t an option.
2012–2024
Salesforce enterprise solutions
Silverline · VP, Products & Solutions → Paladin Group / OSF Digital · Solution Engineer
Led product through the cloud and SaaS wave: built CalendarAnything on the AppExchange into multi-million-dollar recurring revenue at 80%+ renewal. Then became the translator — making complex enterprise platforms legible and desirable to buyers across retail, high-tech and healthcare.
2024—now
AI-accelerated development
Founder & builder-operator
Founder of ShuttleWorks, HelloAssist and Member & Main; partner on ElevateBizPay; agentic-AI application development for clients. The same playbook aimed at a new platform shift — early, hands-on, product-first.
Let's connect.
Tell me what you're building. Leave your details below and I'll follow up personally — or talk to my agent and it'll make sure I do.
Prefer email? scott@shuttleworks.ai